Virtual Ads for Consumer and Gaming Laptops
During my tenure as Lead 3D Generalist at Media.Monks India, I was instrumental part of the development and execution of numerous laptop commercials tailored for digital advertising. Leveraging Epic's Unreal Engine and Cinema4D, we orchestrated an efficient pipeline designed for rapid turnaround. This involved animating within Cinema4D and seamlessly transferring assets into Unreal Engine using Datasmith for rendering, ensuring a streamlined and an efficient workflow.
The workflow typically involved progressing through the stages of storyboarding, animatics, and look development. In many instances, we constructed entire environments to portray the natural settings where the products would be utilized. This meticulous approach ensured that our laptop commercials not only showcased the product itself but also immersed viewers in realistic and relatable scenarios, enhancing the overall impact of the advertising campaign. Above images are examples of environments that I built.
The video above is a typical example of the animatics stage. The journey through this pipeline was a challenging learning curve. When we presented our work to the Epic Games global teams, they were astounded by the quality of our outputs in engine.